GDPR may make some users more likely to share their data

David Jones
Google Cloud is ready for the GDPR
Author

12 May, 2018

As the European Union (EU) prepares to introduce the General Data Protection Regulation (GDPR) on 25 May to harmonise data privacy laws, Google has updated the company's Privacy Policy to comply with it across all of the services the tech giant provides in the region.

Over the last decade, Google has built a strong global privacy compliance program, taking advice from regulators around the world.

Although the information in the privacy policy is now easier-than-ever to follow, Google wants to make it clear that "nothing is changing about your current settings or how your information is processed". The company will also email all Google account holders individually to explain the policy, said Malcolm.

Google is getting more transparent about the information it collects about you, and how you can manage your data.

With "Activity Controls", users can choose what activity is saved to their Google Account.

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Such verifications are relevant because data controllers and processors are responsible ("principle of accountability") for implementing - both at the time the means used for processing are determined and at the time of the processing itself - appropriate technical and organizational measures to ensure an effective level of protection of the processed personal data (known as "data protection by design and by default"). They can also view or delete data from the My Activity section and manage or mute the ads they see on Google, on websites and in apps using the recently upgraded "Ads Settings" tool and "Mute This Ad" control.

GDPR suggests that companies allow direct service-to-service data transfers when possible-for example, from Google photos to another photo service, the post noted.

Google announced a number of updates across its platforms that will help it comply with the upcoming EU GDPR regulations. Google encrypt the data by default and has an audit log when the support engineering teams interacts with the data.

What is likely to be of interest to marketers is that the process of managing advertising preferences or muting certain ads entirely will be more streamlined for consumers, with Google saying it has plans to "further simplify the look and feel of these tools in the coming months".


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