Google Now Selling News Subscriptions To Support Journalism

Google makes push to turn product searches into cash
Introducing Subscribe with Google - Google Blog
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21 March, 2018

Google says the News Initiative is focused on three broad goals - strengthening quality journalism, supporting different business models and empowering newsrooms through technological innovation. In addition to this, the company has also announced Subscribe with Google, that makes it easier for you to subscribe to your favourite news publications and access them anywhere. That's why we're launching the Google News Initiative (GNI), our effort to help journalism thrive in the digital age. Google in a blog post accepts that it is "becoming increasingly hard to distinguish what's true (and not true) online". With this move, Google also has a chance to rival Amazon, which remains by far the most formidable online shopping platform in the United States.

The relationship between news providers and "the major digital platforms - how they think about content, how they think about publishers, how they think about data - feels more in flux right now than it has in a long time", Mark Thompson, chief executive officer of the New York Times Co., said in an interview. One of the techniques the company's implementing there modifies its ranking system for breaking news or during periods of crisis, such that well-developed authoritative articles are given precedence over those that are simply published first, or hit the most keywords. We're excited to launch Subscribe with Google, a way for people to easily subscribe to various news outlets, helping publishers engage readers across Google and the web.

Google has chose to get serious about cracking down on the spread of fake news and the algorithms that enable its platforms to circulate these untrustworthy sources.

Google said it would launch the news subscription with the Financial Times, the New York Times, Le Figaro and The Telegraph among others. For the last six months, we've been holding working groups with participants from almost 60 news organizations across 18 countries to review our ideas and collect feedback.

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Keep checking back with Severe Weather Team 11 on wpxi.com for updated forecasts as this storm system develops and approaches. The snow's weight will likely mean more trees and power lines falling, causing outages throughout the area, Simpson said.

Google's ongoing bids to stifle fake news, which have also included demoting unverified sources in its "Top News" section, follow on from findings in the 2018 Edelman Trust Barometer.

This three-pronged approach to combating fake news will see Google invest "over $300 million" into the GNI over the next three years.

Acknowledging that YouTube is one notable source of this, the video site is adapt work done by Google Search. Google says it's committing $10 million through Google.org on a global media literacy initiative, which will include partnering with the fun, harmless YouTube stars like John Green that that, you know, the teens love. "We'll be expanding that model globally". Google will then get a percentage of the purchases made through those links, the story stated.


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