21 January, 2018
For new and existing content creators, even advertisers, the guidelines states that channels need to have 1,000 subscribers and 4,000 hours of watch time in the past year to qualify for monetization, and this tightens the metrics for the YouTube Partner Program which is what allows publishers to make money through advertising.
Google is going to have a stronger monetization structure, as it will be raising the bar for YouTube Partner Program (YPP), which grants YouTube channels the right to run ads.
Under the old requirements, a channel needed 10,000 lifetime views to be included in the YouTube Partner Program (YPP).
"On February 20th, 2018, we'll also implement this threshold across existing channels on the platform, to allow for a 30 day grace period".
"Using these thresholds we will be able to better understand what users are making a positive contribution to the development of our community and help them earn advertising more", - say representatives of the company.
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YouTube has announced a new set of policies that seek to cater for users with a large number of subscribers, in a major policy shift that would affect channels for specific audiences on its platform.
It can be argued that the new policy does more than overcorrect: it punishes the wrong creators. Those affected are likely to be those making less than $100 on the program each year. In the next few months, a three-tier suitability system will be introduced to enable advertisers to review appropriate placements for their brand versus potential reach trade-offs.
The change follows controversy surrounding popular vlogger Logan Paul, who posted footage of his visit to Japan's Aokigahara forest, a well-known suicide black spot at the foot of Mount Fuji, last week. YouTube will manually review these videos as they see fit, so no action is required by the owner of the copyrighted content.
YouTube explains in a recent post that this will "significantly improve [its] ability to identify creators who contribute positively to the community", as it minimised the chances of offensive content appearing. In his video "It's Time to Stop the Logan Paul Loophole", YouTuber Matthew Patrick, The Game Theorist, said, "YouTube has a tendency to over correct itself in situations like this". "But we know that we need to make more efforts to make sure that their value and ads match", YouTube said.
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