Chrome will start blocking 'intrusive' ads starting February 15

Chrome will start blocking 'intrusive' ads starting February 15
Chrome will start blocking 'intrusive' ads starting February 15
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20 December, 2017

In April, reports started to swirl that Google was creating an ad-blocking version and implementing it in Chrome. Banned units include autoplay videos with automatic sound and prestitial countdown ads, which are full-page takeovers that activate before entering a site. Starting on February 15, Chrome will automatically block all ads on sites don't meet industry guidelines, VentureBeat reports. When those annoying ads will be eliminated, the users will never have to install an ad blocker, which stops all ads from loading, thereby, crippling the ad businesses.

The tech giant is now going to abide standards set by the Coalition for Better Ads, of which Google is a member. It is especially true if you visit a website that plays music unexpectedly or it forces you to wait a few seconds before you can read or see the content on that page.

Google Chrome will remove/block all ads from websites that have a "failing" status in the Ad Experience Report, a tool Google is giving publishers, for more than 30 days. For a full list of ads to use instead, Google offers a best practices guide.

Chrome will start blocking 'intrusive' ads starting February 15
Chrome will start blocking 'intrusive' ads starting February 15

In June, Google announced that its Chrome browser would block ads on websites that are not compliant with the Better Ads standards. The browser's ad blocker will be taking an all-or-nothing approach: All ads blocked if one ad doesn't follow the standards or all ads allowed if all the ads follow the standards. According to the company, indiscriminate ad blockers impact publishers' bottom lines and threaten the sustainability of the web ecosystem.

It's also hoping that by building its own ad-blocking into Chrome, it can alleviate the concerns of consumers who find intrusive ads ruin their experience, but without having them resort to using more restrictive third-party blockers that potentially cut into their own primary business - which remains selling ads.

Iran's Pres. Rouhani due in Turkey to attend OIC summit
Foreign Minister Khawaja Muhammad Asif and Chief Minister Punjab Shehbaz Sharif are also accompanying the prime minister on the trip, said in a press release by the PM Office.


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