Apple to Acquire Shazam

Shazam! Apple May Acquire the Popular Music Recognition Service

10 December, 2017

Being acquired by Apple could help Shazam by giving it access to Apple's famously deep pockets and more direct access to iOS users, if the decision is made to keep Shazam as a standalone app. Later that year, it arrived on Android, and it has continued to maintain a strong userbase.

Apple will pay $400 million for the company, which was last valued at $1 billion.

It's also possible that Apple wants Shazam to integrate the app's offerings more deeply into its mobile operating system, in which case Shazam might disappear as a standalone app.

Apple also stands to benefit from Shazam's augmented reality platform, which CEO Tim Cook believes can be as big as the smartphone itself. The service is already integrated into Apple's Siri voice assistant, similar to the "What's this song" command in Google Now/Assistant.

Apple is working on a deal to purchase the music identification app Shazam.

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The deal could be announced as early as next week, according to Recode.

Although there is no information as to what Apple plans to do with the famous app, surely they will create many wonders.

Shazam sends over a million clicks per day as per the reports of WSJ. The users can also follow their favorite artists on Shazam. Shazam right now lets users scan magazines, posters, books, advertisements, and other physical products which then launch 3D animations, 360-degree videos, and product visualizations. It could be a done deal or Apple could have called Shazam's people up yesterday.

But the price TechCrunch reported may disappoint those investors, as it would fall far below Shazam's most recent $1 billion valuation reported by PitchBook.

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