Volvo transitions Polestar into its 'standalone electric performance brand'

Polestar teaser V6
Polestar to reveal 1 coupe this evening
Author

18 October, 2017

Remember a few months back when Volvo's rare-groove performance arm, Polestar, announced it wanted to reinvent itself as the electric performance auto brand?

First up is the Polestar 1, a hybrid coupe looking like a cross between a two-door S90 and the Concept Coupe Volvo showed in Frankfurt. The Polestar 1 will have a range of just less than 100 miles on its electric output alone, which makes it "the longest full electric range of any hybrid vehicle on the market".

Polestar's first production vehicle, the Polestar 1, will be a 600hp two-door, four-seater hybrid coupe.

Built on Volvo's scalable platform architecture, Polestar 1 is 65cm shorter in overall length than that of an S90 (320mm from the wheelbase, 200mm from the rear body) and at 4.5-metres in overall length matches a Porsche 911.

"Polestar 2 will be a mid-sized fully-electric vehicle that will join the competition around the Tesla Model 3", the company stated in the release. The subscription is "all-inclusive" with a single monthly payment that includes valet service for maintenance visits as well as the ability to rent alternative vehicles from within the Volvo and Polestar range as your circumstances dictate. "A attractive GT with fantastic technology packed into it - a great start for our new Polestar brand", Thomas Ingenlath, Polestar CEO, said in a release. Polestar's technology and product offering benefits from synergies and economies of scale enabled by the Volvo Car Group, helping it to accelerate design, development and production processes.

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Despite the Polestar 1 not arriving until 2019, Polestar are taking orders from today.

Volvo has officially reinvented its Polestar performance brand into its new "standalone electric performance brand" as the company moves forward with its all-electric future. Will it be a plug-in hybrid?

"In electric high-performance cars there are a lot of companies now in this start-up arena, so we will have company", he said in Shanghai. Production of the Polestar 1 is set to start in mid-2019, with the 2 coming onstream later the same year. Where on the Coupe Concept the upper edges of the taillights were angled one way and met the actual opening of the trunk, on the Polestar 1 they're angled the exact opposite way and don't reach as high up. Polestar says it will be a mid-sized BEV, and will compete with models like the Tesla Model 3. The Polestar 1 will be the flagship of the new range, and is expected to be the only model that will be built as a hybrid.

This means, despite its declaration it was making a break from Volvo, Polestar's first vehicle will draw heavy styling influences from both the S90 and V90.

Interested customers can order and configure their Polestar cars online via a Polestar app or online portal.


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