#WebExtra: Amazon Offers Account for Teens

Amazon now lets teenagers shop via separate logins attached to their parents' accounts
Amazon now lets teens shop with their own account, but with parental approval
Author

13 October, 2017

The parent will choose a payment method and shipping addresses their teen can use when placing orders.

For parents, an email or text message is sent when the order is "placed" - that is, when the teen is ready to order, but the item isn't actually purchased yet.

"As a parent of a teen, I know how they crave independence, but at the same time that has to be balanced with the convenience and trust that parents need".

Parents can set up the teen accounts in two ways. Once a teen receives an invitation, they can create their own username and password. The accounts will allow them to search and shop for items, but there are some restrictions so that parents don't have to worry about their bank accounts. Teens can also be assigned pre-set spending limits per order as an alternative to having orders reviewed.

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Amazon.com, Inc. (NASDAQ:AMZN) is now allowing teens to make their own accounts on its website.

Parents who aren't pleased with their child's purchase have up to 30 minutes to cancel an order, according to an Amazon spokeswoman. "We've listened to families and have built a great experience for both teens and parents", Michael Carr, vice president, Amazon Households said in a statement.

Their credit card information will be hidden on the teen accounts, as will their purchase and browsing histories. And the option to enroll in the program on a monthly basis eliminates the need for cash-strapped students to have to commit to the full-year Amazon Prime membership if they don't want to.

That means Amazon would then be tapping into the pocket money teens may have on hand from their part-time jobs, babysitting money, allowances and the like.


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