Looking for an Uber? Book it through Snapchat's 'context cards'

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11 October, 2017

Launching today is a new feature called "Context Cards", which will offer extra information on the Snaps that you look at. For now, you can access Context Cards by swiping up on any Snap that says "more" at the bottom.

Snapchat is introducing a new feature that will transform the experience of using the apps at a fundamental level. They are powered by partners including TripAdvisor, Foursquare, Michelin, and goop.

If you decide you'd like to meet your friends there, you can even use the Context Card to summon ride from Uber or place a reservation through OpenTable.

Select Snaps now show a "more" button that links users to information related to the locations pictured, including opening hours or contact details.

Matic warns Man Utd's rivals that he will get even better
However, they have dismantled their opponents so far with a mixture of classical Jose Mourinho defending and brute power up front. Before the November global break, Man United will play against Benfica once more before visiting Chelsea's Stamford Bridge.

If users share their location along with a Snap - either by submitting it to a public Our Story or by adding a special venue filter - Snapchat will let others swipe up to see more info about that location.

The first Context Card that appears contains basic information like the name of the place, category of venue - eg department store or restaurant - and partner's rating. Context Cards won't be limited to single Snaps either, as Snapchat is integrating them into Stories as well.

Which Cards are available and the order in which they appear is dynamic - Snapchat says it aims to always show you the most relevant information. Snapchat, which boasts a young-skewing audience, averaged 173 million daily users worldwide in the second quarter.

And the firm is confident that as it learns more about how to improve Context Cards, it will be adding more partners and additional information.


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