Apple Finally Enters the 4K Realm, but It'll Cost You

Apple TV 4k
Apple just announced a new Apple TV that will stream video in ultra-sharp 4K resolution
Author

13 September, 2017

The new Apple TV comes backed by A10X Fusion processor, the same CPU that powers up the iPad Pro.

Apple TV 4K has been announced by the company at an event in Steve Jobs Theater at the new Apple Park campus. Netflix, Amazon Prime videos will also be introduced on Apple TV 4K soon. Even as most streaming devices today max out support at full-HD, content in 4K is slowly becoming more popular. Apple is also planning to bring live news and sports to its new set-top box.

The existing 1080p, 32GB Apple TV continues to be sold at £149/$149. Essentially, Dolby Vision has extra information, which is used to optimise your picture on a frame-by-frame basis. The tvOS platform has been revised from the ground up with an emphasis on 4K HDR content, and get this, all the Ultra HD movies from the "large Hollywood studios" will be available for the same prices as their regular HD counterparts. Additionally, Apple is launching the TV app in seven additional countries by the end of the year, including Canada and Australia later this month.

Apple unveiled an updated version of its popular Apple TV, the multimedia device that connects internet streaming services to televisions, in a much-anticipated event on Tuesday from its headquarters in Cupertino, California.

At Apple's keynote on 12 September 2017, the new Apple TV 4K was announced.

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It's been a long time since Apple TV was considered a "hobby".

In another announcement, Apple also noted how its original content - including the terribly named and awfully positioned show Planet of the Apps, which is really just a commercial for the app store - will be available in 4K as well. The Blu-ray supporting 60fps are already in the market and this kind of makes the Apple TV 4K future-proof.

Talking about how TV has moved from black and white to color and so forth, Apple CEO Tim Cook said now TV is at a new inflection point: 4K.

The update to Apple's television-connected box brings it in line with other hardware manufacturers who have offered 4K video support for a while.


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