Starbucks to close all Teavana stores, including location in White Oaks Mall

Starbucks in China
Starbucks in China
Author

29 July, 2017

"Many of our Teavana mall-based stores have been persistently underperforming", Starbucks CEO Kevin Johnson told investors this week.

The first Teavana stores to close will be in Canada and will do so by the end of September, the company said in a statement.

Employees will have the opportunity to apply for positions at Starbucks stores, the company said. A press release said the company tried to boost Teavana's sluggish sales "through creative merchandising and new store designs", but expected the "underperformance" to continue. Its embrace of the digital revolution has made the coffee chain look nearly as much like a tech company as it does a food service company.

While DavidsTea does have mall-based locations, the company doesn't restrict itself like Teavana does.

Frontier Airlines offering low fares, direct flights from Buffalo
The new flights on Frontier will be a mix of weekly and daily service, and all new routes will begin before the end of the year. Diamond said the reason Frontier can offer such low prices is by being "aggressive" in figuring out ways to cut costs.

Starbucks CFO Scott Harlan Maw said in a statement: "Over the last several years many mall-based retailers have been adversely impacted by reduced foot traffic".

RBC Capital Markets analysts said about 36% of the company's US revenue in the third-quarter came from Starbucks rewards members, which makes the stall in user growth a cause for concern. And its tea business has grown 40% in the five years since it launched Teavana in the U.S.

"Unifying the Starbucks business under a full company-operated structure in China reinforces our commitment to the market", said Johnson, who confirmed plans to double the number of stores in mainland China from 2,800 to 5,000.

Starbucks Corporation shares fell $3.85 (-6.47%) in premarket trading Friday. Most locations will be shuttered by spring 2018. Starbucks will continue to sell Teavana drinks in its Starbucks stores as well as bottled Teavana drinks in grocery stores.


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