Facebook is using AI to hide spammy posts from your News Feed

Image Bryce Durbin  TechCrunch
Image Bryce Durbin TechCrunch
Author

13 May, 2017

Such websites have made a home for themselves on Facebook, where unsuspecting users are led to sites that have junk ads and offer nothing of substance. "People expect their experience after clicking on a post to be straightforward", the company said.

The users of Facebook feel annoyed by such links/websites and had always criticized Facebook for not taking any action against such sites.

Facebook is building an informed community. So all the Facebook users may not see the improvements in their feeds right away.

Facebook usually use algorithms to check what posts people see from friends and family so that it can refine algorithm to filter out spam and malicious content. Now it is increasing its enforcement on ads and considering organic posts on News Feed. In 2014, for example, Facebook started rooting out clickbait by analyzing user behavior, like time spent reading an article and the number of clicks vs. subsequent shares, to determine if content is valuable. Overall, the News Feed changes will be a gradual thing and the rollout won't wrap up for a few months.

Andrew Bosworth, Facebook's vice president of ads and business platform, told newsmen that the downgrade of the links was expected to take effect beginning on Wednesday on News Feed, the home page of Facebook where people go to see posts from friends and family.

To make that happen, Facebook is decreasing how many poor-quality links will be presented to users, something that appears to be part of an overall mission to decrease the presence of "misinformation" on the social network. Instead, they'll enjoy reading more informative posts.

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But there will be a decline in traffic for the publishers who have the type of low-quality landing page experience.

The move is a strike against viral publishers that use Facebook's ad tools to do content arbitrage, buying eyeballs at low prices and then turning a profit on the click using voluminous ad loads.

A mockup of the kinds of ads Facebook is trying to block with this new change to the News Feed.

Featuring sexually suggestive or shocking content.

Pages that contain malicious or deceptive ads which include Prohibited Content as defined in our policies.


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